Global technology group K3 wanted a series of icons they could use to promote their corporate 'Values' and 'Culture' as part of a drive to increase engagement within the business. The icons would be used widely across the organisation's multiple businesses and be applied to merchandise including digital and print media.

Individual concepts were developed for each subject title and produced with a style and colour palette that complemented the organisations brand guidelines. The result is a suite of brightly coloured graphics that launched a range of merchandise for staff, including a feature in the quarterly group magazine.